This Color Will Be Huge in 2024: Here’s How to Style It At Home

Paprika is coming in hot as 2024's colour du jour.

Every year, there are a few hues that dominate the world of design and colour our lives. Magenta and pale yellow have ruled 2023, reflecting the current cultural climate. The hot pink trend has roots in the playful Barbie phenomenon as well as Pantone's 2023 Color of the Year, 'Viva Magenta', while lemon tones reflect the yearning for relaxed European summer holidays in the Mediterranean.

So, what's in store for 2024? We're calling it now, the colour du jour will be paprika; a rich, retro, orange-red hue – and we're obsessed.

Here's why we think 'Paprika' will be coming in hot next year and will be the 'it' color of 2024.

2024: The year of Paprika

Each time Bed Threads picks a new colour offering, it's a thoughtful and strategic process. We look at various factors, including market trends, brand identity, and, of course, what we think our community will love. Over the past year or so, we've been drawn to a specific orange-red shade that evokes images of Mediterranean beach umbrellas, the Australian outback, and the '70s.

The latter is an aesthetic that's been unavoidable for the past few years, and 2024 will continue to lean into the nostalgic, retro vibe with orange and red tones coming in hot.

Leading Paint brand Dulux’s 2024 ‘Muse palette’ features a line-up of deep midtone colours “heavily influenced by the nostalgia of the postmodern era, with a particular emphasis on the '70s.” One such colour is ‘Fluorescent Fire’; an orange-based red paint set to add a dynamic and uplifting touch to any space, infusing it with energy and warmth.

In both Pantone’s London and New York Fashion Week Spring 2024 top 10 colours, red and orange tones prevailed. From ‘Fiesta’, a fiery paprika tone, to ‘Roobios Tea’, a full-bodied red with brown undertones, these warm hues stole the show.

In paint brand Haymes’ 2024 ‘Retro Mashup’ palette, the vibrant orange colour ‘Silken’ is set to feed energy and warmth into a space.

The paprika shade evokes sentiments of nostalgia, warmth, and self-expression, encouraging us to have fun and be playful with our homes.

How to use paprika in your home

Go retro

If you love the '70s aesthetic, this paprika hue is perfect for you. Using retro tones in your home can be a fun and nostalgic way to create a unique and stylish interior design. You can opt for a small statement piece like a mushroom lamp or fully embrace the look with a vibrant bedding set. The beauty of this punchy tone is its ability to pair with a variety of different shades, including Rust, Lavender, and Rosewater.

Paint it

For a dramatic look, color drench paprika in an entire room or space for a finish that feels equally retro and modern. If this feels a little too much, consider smaller painted areas such as an accent wall or trim.

Focus on accents

A safe bet when playing with this energising tone is to focus on accent pieces. Whether it's your cushions, a throw, plates, area rugs, or artwork, focusing on decor is an effective way to introduce these colours without committing to a large-scale change.

Balance it with neutrals

If you're worried about your space looking and feeling overwhelming, balance the boldness of this orangey-red with warm neutral tones. Neutral backgrounds can provide a calming contrast to the vibrancy of this shade.

Paprika is coming in hot as 2024's colour du jour.